Vintage 1920s Little Leather Library Timothy to Peter Holy Bible (G)
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The enterprise prospered. In the first year, sixty titles — all in the public domain — were published, and one million were sold in a little over a year. Scherman suggested approaching the manufacturer of a product the high cost of which might justify inclusion of a premium.
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Littlle Leather Library Corporation
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United States, Canada, United Kingdom, + 102 more...
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Additional Product InformationThe Holy Bible Little Leather Library Old and New Testament Books Antique . .
Offered Here is the Second Book of Moses -Timothy To Peter .
The Little Leather Library Corporation was conceived of by publisher brothers Charles and Albert Boni in about 1914. Inspired by the example of a cigarette company that gave away free miniature copies of works by William Shakespeare with each tobacco purchase, the brothers created a prototype — a miniature copy of Romeo and Juliet. In 1916 they showed their prototype to ad men Harry Scherman and Maxwell Sackheim, who worked at J. Walter Thompson Company.
Scherman suggested approaching the manufacturer of a product the high cost of which might justify inclusion of a premium. Growing up in Philadelphia, Scherman was familiar with the Whitman's Candy Company of Philadelphia and in 1916 proposed to Whitman's the concept of the “Library Package”, a box that would include a copy of a literary classic enclosed with Whitman's chocolates. Whitman’s Co. ordered a total of 15,000 copies of fifteen of Shakespeare's plays.The team scrambled to collect the $5,000 startup capital needed to print the books, which they acquired with the help of A. L. Pelton.
The enterprise prospered. Scherman resigned from J. Walter Thompson to become president of the Little Leather Library Corporation and oversee production. After the Whitman’s order came additional titles, sold by Woolworth's for ten cents each.In 1917, it is estimated Woolworth's ordered over 1 million copies. The Little Leather Library Corp. later issued a set of “Thirty World’s Greatest Masterpieces,” capitalizing on the clamor for access to liberal culture and providing consumers with a “handsome mahogany or quartered oak bookrack … attractive enough to ornament any library table” for purchasers to display their refinement. In the first year, sixty titles — all in the public domain — were published, and one million were sold in a little over a year.
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